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Search Engine Optimization – The Basics of Boosting Website Traffic
Search engine optimization is vital if you want to get your website listed at the top of the search engine rankings. You will have to design and write your pages not only for the customer, but also for the search engine spiders and crawlers. It does not have to be hard and it does not have to make you pull your hair out in frustration. By following a few tips on how to go about writing your pages, you will find success with your website.
One of the first mistakes that most people make when designing a website is that they think about the entire website. Do not concentrate on the entire site. Instead, create your landing page with only that page in mind. The rest of the design will come later. Next, narrow down your list of keywords to keyword phrases. Make sure they are highly targeted keyword phrases. For example, if you sell motor oil your keyword phrase would be motor oil and not just oil. Remember that people, when searching for your website in the search engines, will search for general phrases, and not just keywords. A good place to get keyword phrase ideas is http://www.overture.com. There are many there, so be sure to check it out.
After you have chosen your phrase to use, put it into a search engine and see what comes up. This is an honest way to check out your competition and to get a real look at how your keywords work. You might find that your keywords are highly popular, and you will need to rework your phrases. Targeting a keyword that is not highly sought after could lead you to keyword phrases in niche markets. Fortunes have been built of niche markets in the Internet community.
Next you'll want to look at your meta tags. The tags are html code that lists the different words in relation to your product on the web page. Search engines look mainly for descriptive tags that tell the engine and visitor what the website is about. If there is no tag, it will use other ways to search for information, like in a cached page of the directories. When setting up your keyword phrase, include it twice, and make it a clickable title tag too. You'll need to describe your information for your page with the keywords. Be creative in the description. Search engines like versatility up to a point. One important aspect that you will need to use is not only your Meta keyword phrases, but a few sub keywords that are relevant to your site. Do not overuse keyword phrases because will hurt you with certain engines – your site will actually be penalized, and drop in the search engine rankings. Make sure you use a header tag. Certain search engines use these tags heavily for rating the value of your site. When writing your page, use your main keyword phrase or phrases right off the bat. A good inclusion would be twice in the first paragraph. Any other types of information about your site should include your keyword-targeted phrase as well.
Do not think that that is all you will have to do though. You will have to get others to notice your web site. Continue using your keyword phrase or phrases in any text on the page. For instance, if you have a blog set up on your site; use the keyword phrase in your Meta tag about the web blog. You may have to submit your web page to the search engines. Sometimes the engines don't pick up a site with the spiders and crawlers. In fact, you might have to redesign your site with new Meta tags, and targeted keyword phrases and sub keywords. Don't rush to do it though. First, find out if the search engines pick up your page. Usually only 2 – 3 weeks will suffice to see if it's happened. If not re-do your site words so you can climb to at least the first two pages of any search engine.
The key is to remain patient and to follow the ever changing rules of SEO search engine optimization. It will take time and developing your confidence about your skills. In the end, you will be glad that you have learned the valuable technique, and you will go on to build improved sites that are finely tuned.
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